AliaCorp, S.A.P.I. de C.V. (“Esmero”, “we”) is responsible for the processing and protection of your personal data, and commits to handling it in accordance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), its Regulations and these guidelines.
To provide our services we collect only the data you give us directly — via WhatsApp, email, forms, or when booking a Diagnosis:
We do not collect sensitive personal data. We do not request financial or asset data through the site.
Your personal data is used for the following purposes, necessary for the service you request:
Additionally, and only if you do not object, we may use your data to send you relevant information about our services. You can decline these secondary purposes by writing to hola@esmero.mx without affecting the main service.
We do not sell or rent your personal data. To operate the service we rely on technology providers acting on our behalf (for example, Calendly for scheduling and hosting and email providers). These third parties only process the data needed and under confidentiality obligations. We will only disclose data when required by a competent authority under the law.
You have the right to Access your data, Rectify it when inaccurate, Cancel it when you consider it unnecessary, and Object to its processing. You may also revoke any consent you have granted us.
To exercise any of these rights, send your request to hola@esmero.mx stating your name, the right you wish to exercise and a way to reach you. We will respond within a maximum of 20 business days.
We keep your data only for as long as necessary to fulfill the purposes described and applicable legal obligations. We apply reasonable administrative, technical and physical security measures to protect your data against loss, misuse or unauthorized access.
Our site uses cookies and similar technologies from Google (Google Ads and Google Tag Manager) to measure the effectiveness of our advertising, understand how you reached the site, and show you relevant Esmero ads on other services (remarketing). These technologies may collect device identifiers and browsing data.
You can turn off ad personalization in Google Ads Settings, manage cookies from your browser settings, or learn more in Google's policies. Declining these cookies does not affect your access to the site or our core service.
This privacy notice may be updated to reflect changes in our services or applicable law. We will post any changes on this same page, indicating the date of the last update. We recommend reviewing it periodically.