Esmero ·
digital studio
Esmero 2.0 · Digital studio · MX

Digital presence you own.
Not rent.

A professional studio for serious businesses. We build your website, manage your Google Business and automate your WhatsApp — on infrastructure that's yours, not a platform that can change the rules on you tomorrow.

Book a Diagnosis Or message us on WhatsApp
04 products Clear catalog
12 months A serious relationship
Built by hand No templates
Entry to the catalog

Esmero Diagnosis

A structured session to answer, with clarity, what your digital presence is missing — and what to do first.

$100 USD · 100% creditable — free if you move forward
  • 90-minute session with Antonio Manjarrez
  • Complete audit of your digital presence
  • A 5–7 page executive document with a prioritized plan
  • Credited 100% if you later hire any plan
Message us on WhatsApp

Prefer to book directly? Book your Diagnosis via Calendly.

We reserve only a few diagnoses each week, to give each one the time it deserves.

The promise

Your business already has a reputation. You built it with years of serious work and clients who speak well of you. Your digital presence should live up to it — and it should be yours.

How we work

Three steps, no shortcuts.

We start with a diagnosis, build to measure, and operate alongside you through the year. We don't sell standalone websites — we build sustainable digital presence.

01

Diagnosis.

90 minutes with you. We audit your Google Business, current site, WhatsApp and your positioning against your competition. You get an executive document with a prioritized plan.

02

Build.

Custom design — no templates — on infrastructure that's yours. Website, own domain, email, Google Business and a professionalized WhatsApp. Delivered in 2 to 7 weeks depending on the plan.

03

Operation.

We stay with you for 12 months. Site updates, active Google Business management, WhatsApp automation and monthly reports. Whatever grows, we grow it together.

The method, made concrete

We don't invent your voice. We read it.

Before we write a single line, we read what your clients already say about you on Google. The exact words they use to recommend you become the foundation of your site. Here's what that step looks like:

M
M. Fernanda R. 2 weeks ago
Google

I came to the dentist really scared and honestly they explained everything patiently before starting. They don't push treatments you don't need. You can tell they care about doing things right, not just charging. My whole family comes here now.

Real review · input
Website · output Main section of the site

We explain everything, no rush and no pressure.

Dentistry that takes the time to make sure you understand every step before starting. No unnecessary treatments. Just like the families who already trust us recommend.

Every line comes from what your patients already value about you — not from a template.

Illustrative example using a real review from a clinic. In your Diagnosis we do this with your reviews, with you in the room.

Work

What we deliver, in plain sight.

Custom-built sites — no templates — for businesses that care about their reputation. Each one built on the client's own infrastructure.

Visit site
Dr. Mariana Tapia
Orthodontics & dentistry · Puebla

A site for an orthodontist specializing in braces, orthopedics and TMJ. Booking via WhatsApp and a warm tone that explains every step, no scares.

Visit site
TaxiContainers
Storage & containers · Mexico City

A site for a mobile storage service: “the space that comes to you.” With plans, coverage and quotes via WhatsApp.

Visit site
Casona 1600
Event venue · Puebla

A historic venue with a gallery, real reviews, hours, map and direct WhatsApp to quote dates. Built from its reputation on Google.

Visit site
Minerva Veterinary
Veterinary hospital · Puebla

A site with services, 24h emergencies, gallery and appointments via WhatsApp. Built from the trust their care for pets had already earned on Google.

Visit site
Alia_Mind
Cognitive health · Digital product

A bilingual site for a cognitive infrastructure app. Long-form narrative, waitlist capture and a bank-grade security section.

Visit site
Mechanic Shop
Auto repair shop · Puebla

A site with services, location, hours and quotes via WhatsApp. Designed so clients book their service without phone calls.

Want to see what yours could look like? In the Diagnosis we prepare a Mini-Preview with your own information.

Book a Diagnosis
Who it's for

Serious businesses with an established client base.

We work best with professionals and business owners who already have a built reputation — and who value structured information before investing.

i.
Medical practicesGeneral and specialty
ii.
Law firmsSolo or small teams
iii.
Accountants & tax advisorsWith a business client base
iv.
Clinics & vetsIndependent or neighborhood
v.
Premium workshops & tradesBuilt reputation
vi.
Venues, salons & schoolsWith an active calendar
Honest about fit

If you're looking for the cheapest possible option, we're probably not for you. If you're looking for cared-for digital presence that lasts, let's talk.

Antonio Manjarrez, founder of Esmero
Who's behind it

Antonio Manjarrez

Founder · Esmero · AliaCorp SAPI de CV

“Esmero started with a simple idea: help local businesses have digital presence they own, not rent from a platform that changes the rules tomorrow.”

We work one conversation at a time. The Diagnosis isn't a sales call — it's a working session where I review your Google Business, your site (if you have one), your social profiles, your WhatsApp and your positioning against your competition.

You leave knowing, with your own numbers, how exposed you are today: how much of your business depends on an account that can be suspended without warning and on paid platforms that raise prices every year. And you leave with a plan to stop renting your presence and start owning it — whether or not you hire us.

Direct WhatsApp +52 222 861 5576
Email hola@esmero.mx
Operation Mexico · remote
The commitment

We work so your digital presence is yours — your own domain, your own site, your own data. We don't build on the sand of platforms that change the rules.

A decision, not an oversight

We're not on social media. On purpose.

If your business lives on a social network, it isn't yours: it's the network's. Its rules, its algorithm and its “suspend account” button rule over your reputation. We build the opposite.

  • i.
    What's yours can't be switched off. Your domain, your site and your client list live on infrastructure you own. No one changes the rules at midnight.
  • ii.
    Google —and now AI— is where people search with intent to buy. Someone typing “vet near me” or “dentist in Puebla” has already decided. And the new AI search tools (Claude, ChatGPT, Gemini) cite and point to the own websites of companies and people — not their social profiles. Having your own site is what makes you citable.
  • iii.
    Time on social rarely pays off for a serious business. Producing daily content is a full-time job. Your time is worth more serving someone who already wants to hire you.

If your strategy does need social media, we'll tell you honestly in the Diagnosis and connect you with someone who runs it well. But we dedicate ourselves to what lasts: digital presence that belongs to you.

Questions

What people almost always ask us.

Why do you charge for the Diagnosis when others give it away?

Because when something is free, the client receives it but doesn't treat it as valuable. When it's paid for, they show up on time, answer questions honestly and read the document carefully. The Diagnosis is credited 100% if you later hire a plan, so in practice no one pays twice.

Besides, what we deliver — a 90-minute session plus a 5–7 page executive document — is worth far more than $100 USD. We charge it as a seriousness filter, not as income.

And if I'm not convinced after the Diagnosis?

You keep the executive document and the prioritized plan. You can implement it yourself, hire someone else, or pause it. There's no obligation to continue, and the $100 was well invested: you have a clear plan for what to do with your digital presence.

Why is the commitment 12 months and not shorter?

Because serious digital presence is months of work, not weeks. Ranking on Google, building the internal habit of using WhatsApp, tuning the site based on what we learn from real traffic — all of that takes a year. Charging month to month invites people to quit before the system starts paying off.

If you prefer, you can pay the year up front and get one month off (11 months instead of 12).

What if I already have a domain or site?

You keep it. We migrate the domain to our hosting without you losing any of the prior work. If the current site works as a base, we use it; if it's better to rebuild, we'll tell you honestly in the Diagnosis.

How long until everything is up and running?

Essential: the site and Google Business go live in 2–3 weeks. Professional: site in weeks 1–2; the WhatsApp automation is operational at the start of week 7 (if not, we apply an automatic 50% credit on month 2 until it is). Clinic: similar timelines to Professional, with two automations running.

Do you work with any kind of business?

Not with all. We work with serious businesses that already have a built reputation: medical practices, law firms, accountants, clinics, premium workshops, venues. For very small cafés, neighborhood salons or businesses just starting out, our ticket doesn't make sense and honestly we're not the best option.

What is the Mini-Preview?

It's a quick sample of how the main block (the hero) of your site could look, generated with your public information. We only offer it if you've contacted us and there's genuine interest. It helps align aesthetics and direction before the Diagnosis — it's not a product in itself, nor a replacement for the Diagnosis.

To wrap up

When you're ready, let's talk seriously.

If you were after the cheapest possible option, we probably weren't for you.

If you were after cared-for digital presence that lasts, let's talk.

Book a Diagnosis WhatsApp: +52 222 861 5576
e
Esmero · 2026
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